Case Study
J+L Fitness
J+L Fitness are online exercise and meal preparation personal trainers that offer monthly subscription based fitness and meal plans designed specifically for the customer. The owners wanted to leverage their personal training expertise to allow them to remotely train everyday people and those interested in competing in bodybuilding competitions.
Objectives
- Establish J+L Fitness as an energetic brand and incorporate the owners faith in the logo.
- A website where the clients would be able to manage their content themselves.
- Allow users to pay a monthly subscription to access their personalized training plans.
- Provide design for all collateral from logo, website social media marketing and all fitness and meal plan materials.
- Make the complex exercise and dietary plans easy for customers to read and easy to update by the personal trainers.
Development &
Design System
- Designed an athletic brand using bright high-energy colors and was able to incorporate the clients faith by using a cross in place of the plus symbol between the owners initials.
- I built a design system in Adobe XD to use as a guide for building the website and other marketing materials.
- I designed material for social media and email marketing campaigns based on the design system.
- Developed a custom WordPress website that included custom post types and a custom plugin to power the meal and fitness plan feature.
- The custom plugin allowed the personal trainers to create personalized meal and exercise plans easily.
- Implemented the ability to bill recurring membership subscriptions for the various training plans and to give the customers access to those plans automatically.
Results
The owners were able to successfully use the website as a billing and training platform for their clients who were able to scale up their business which was being run via one-on-one email correspondence to this new meal and exercise training platform.
