Case Study
Gainesville
Cryotherapy
Gainesville Cryotherapy is a cryotherapy center in Gainesville, Florida that offers treatments for arthritis, anti-aging and athletic improvement treatments through the use of a cryotherapy sauna. The client was in need of branding and a website that could educate potential customers on the benefits of their service and allow them to book the sessions through the website.
Objectives
- Establish the Gainesville Cryotherapy brand as a trusted treatment clinic that supported inflammation management, anti-aging and athletic performance improvements in the Gainesville area.
- Graphic support for social media campaigns and marketing collateral.
- The clients wanted to leverage the “Gator pride” of the University of Florida and reference the athletic program aesthetic in their branding.
- Allow customers to book cryotherapy sessions online.
Development &
Design System
- Developed branding and colors following a consultation meeting and some additional discovery and a mood board.
- Created logo concepts and colors where the client chose the final logo design.
- I built a design system in Adobe XD to keep design consistent across print and digital marketing collateral and websites.
- The design system helped me maintain consistency with typography, color and asset use cases.
Results
Gainesville Cryotherapy was able to promote their services on multiple channels and present a professional front to potential clients of their new business. The assets and design system I built made it possible to meet the clients expectations in multiple instances when creating marketing materials and website updates.
